Nature Inspired Skincare: What It Is and Why It's Important for Our Skin and Planet

“I believe the best way to begin reconnecting humanity's heart, mind, and soul to nature is for us to share our individual stories.”   — J. Drew Lanham

In our modern age, it's far from our typical reality to think about the wonders and beauty of the Earth. While we may smile at a hummingbird in our window or wonder about the cosmos, few of us physically connect with Earth in the ways our ancestors once were through farming, gardening, botany, and more.

Luckily, with the growing rise of natural, clean beauty, we can begin to learn and rediscover the magic of plants that have been used for centuries for their medicinal, beauty, and spiritual benefits. Nature-inspired skincare brands and products can open our minds to the intuitive and miraculous ways of nature—the anti-inflammatory compounds of one plant and the natural astringent properties of another. By harnessing these properties into skincare, body care, and other health and beauty areas, we introduce ourselves to natural cures, protected skin, glowing radiance, and a deep love and appreciation for the earth, soil, water, and plants that got us there.

Nature-inspired skincare isn't ignorant of the wonders of science. In fact, it uses science and innovation to help unlock the most secret powers of the plant world (though we do stay clear of synthetic dyes and fragrances, petrochemicals, fillers, and other unnecessary ingredients). Together, they work to uplift Earth's apothecary, sharing the wonders of these natural ingredients with all who want to know them. 

Nature Inspired Superfood Beauty Oil

Inspired by the rich health and beauty benefits of superfoods and the nourishing emollients of plant oils, we created Superfood Beauty Oil. With it, our goal is to help you unlock radiant skin that's nourished from the plants and nutrients in our facial oil. To learn more about our nature-inspired oil, here's a quick spotlight on three of our superfood ingredients.


As a generational watercress farmer who intimately knows the benefits of this superfood, I was called to create a nature-inspired beauty oil with this aquatic plant as its base. Known for its rich antioxidant and nutrient content (one cup has over 100% of your daily vitamin K intake), anti-inflammatory properties, and high concentration of chlorophyll, watercress became an instant source of skincare inspiration. If I knew this superfood could change people's skin from the inside out, I had to share it with the world.

Abyssinian Oil

Cousin to the aquatic watercress, Abyssinian oil is a plant-based oil derived from the mustard plant. Its natural oils are lightweight, incredibly moisturizing, and rich in linoleic and linolenic acids that nurture the skin, calm inflammation, and provide cellular regenerative benefits.

Hemp Seed Oil

Nature can be a source of perfect harmony and flow, and in the skincare world, this balance is flawlessly represented in hemp oil. Derived from hemp seeds, hemp oil is known as "nature's most perfectly balanced oil" thanks to its concentration of all 21 known amino acids and its balanced 3:1 ratio of Omega 6 and Omega 3 fatty acids. By celebrating this superfood in our nature-inspired facial oil, skin becomes instantly less inflamed and acne-prone.

To see what other superfoods we've included in our nature-inspired face oil, you can view the full ingredient list here.

Always Pure, Always Natural

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